About Mark van Baal

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So far Mark van Baal has created 63 blog entries.

Symposium – How investors can support oil majors to stop climate change

October 30th, 2019|

The oil industry can make or break the Paris Climate Agreement. The goal of the symposium is to discuss how shareholders can support oil and gas companies to contribute to the goal of the Paris Climate Agreement to limit global warming to 1.5 to 2°C. We will discuss […]

“Scope Three” Emissions Are the Elephant in the Room, Says Founder of Follow This

October 22nd, 2019|

Mark van Baal, founder of activist investor group Follow This, has spent much of the last few years trying to shepherd European oil majors towards greener investments. Key to this, he says, is persuading integrated energy giants to take responsibility for emissions produced by customers using their fuels, or what […]

Activist investor and ‘skeptical environmentalist’ face off on climate change

October 11th, 2019|

As people around the world gathered for the largest climate protest in history last month, the audience at an event in Stavanger was told there can’t be a “rational conversation on global warming before we’ve stopped screaming”.

Bjorn Lomborg, president of the Copenhagen Consensus Centre and author of The Skeptical Environmentalist, […]

Want to save the planet? Buy shares in Shell and tell them what to do

August 23rd, 2019|

This is Money | 14 August 2019

Why some investors buy shares in companies like Shell – so they can tell them how to behave

From flying less, to cutting down on plastic, many of us are trying to live a more eco-friendly lifestyle.

And, when it comes to green investment, most people […]

Is Climate Action 100+ pushing hard enough?

July 25th, 2019|

Environmental Finance | 19 July 2019

One of the main criticisms is that the commitments to the Paris Agreement are too vague, and fail to set targets, particularly for emissions stemming from the use of a company’s products or its value chain (so-called Scope 3 emissions). Scope 3 emissions make up, […]

Shareholder Mark van Baal: ‘Imagine Shell really used their brains and billions for the energy transition’

July 19th, 2019|

In the last three years, Mark van Baal has managed to get the multinational oil giant Shell to take meaningful steps towards making the company more sustainable. Not by occupying the building or demonstrating, but by attending the shareholders’ meeting, in a suit and tie. ‘To get things in motion […]

Oil giants should be intimidated by climate change, warns activist investor

July 11th, 2019|

If you’ve attended or watched annual general meetings (AGMs) held by oil majors in the last few years, you might recognise Mark van Baal.

He’s the guy trying to whip up enough shareholder support to convince these huge firms to honour the Paris Climate Agreement.

Mr van Baal and his organisation, Follow […]

Change the world: buy dirty stocks!

July 11th, 2019|

Stockholder activism changes companies from inside

In may 2015, the founder of Follow-this, former financial journalist Mark van Baal (see interview), spoke at the annual meeting of shareholders for the first time. 300 people had bought a stock and nominated Van Baal to speak on their behalf. Van Baal didn’t accomplish […]

The rise of shareholder activism

July 5th, 2019|

Panel ‘The rise of shareholder activism’ at the Financial Times Energy Summit, with Natasha Landell-Mills, CFA and Adam Matthews, led by Anjli Raval.

Hope the fossil fuel executives in the audience got the message: their large shareholders want the goal of the Paris Climate Agreement to actually be achieved and therefore […]

BP and Equinor under more pressure than Shell to set targets for all emissions, thanks to investors who supported the Follow This climate resolutions

June 25th, 2019|


We thank all the investors who supported the Follow This climate resolutions at BP and Equinor, in particular the majority of the biggest Dutch investors (table above).

All emissions

Thanks to these investors, the boards of BP and Equinor received a strong signal to assume responsibility for all their emissions, including […]