About Mark van Baal

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So far Mark van Baal has created 60 blog entries.

Want to save the planet? Buy shares in Shell and tell them what to do

August 23rd, 2019|

This is Money | 14 August 2019

Why some investors buy shares in companies like Shell – so they can tell them how to behave

From flying less, to cutting down on plastic, many of us are trying to live a more eco-friendly lifestyle.

And, when it comes to green investment, most people […]

Is Climate Action 100+ pushing hard enough?

July 25th, 2019|

Environmental Finance | 19 July 2019

One of the main criticisms is that the commitments to the Paris Agreement are too vague, and fail to set targets, particularly for emissions stemming from the use of a company’s products or its value chain (so-called Scope 3 emissions). Scope 3 emissions make up, […]

Shareholder Mark van Baal: ‘Imagine Shell really used their brains and billions for the energy transition’

July 19th, 2019|

In the last three years, Mark van Baal has managed to get the multinational oil giant Shell to take meaningful steps towards making the company more sustainable. Not by occupying the building or demonstrating, but by attending the shareholders’ meeting, in a suit and tie. ‘To get things in motion […]

Oil giants should be intimidated by climate change, warns activist investor

July 11th, 2019|

If you’ve attended or watched annual general meetings (AGMs) held by oil majors in the last few years, you might recognise Mark van Baal.

He’s the guy trying to whip up enough shareholder support to convince these huge firms to honour the Paris Climate Agreement.

Mr van Baal and his organisation, Follow […]

Change the world: buy dirty stocks!

July 11th, 2019|

Stockholder activism changes companies from inside

In may 2015, the founder of Follow-this, former financial journalist Mark van Baal (see interview), spoke at the annual meeting of shareholders for the first time. 300 people had bought a stock and nominated Van Baal to speak on their behalf. Van Baal didn’t accomplish […]

The rise of shareholder activism

July 5th, 2019|

Panel ‘The rise of shareholder activism’ at the Financial Times Energy Summit, with Natasha Landell-Mills, CFA and Adam Matthews, led by Anjli Raval.

Hope the fossil fuel executives in the audience got the message: their large shareholders want the goal of the Paris Climate Agreement to actually be achieved and therefore […]

BP and Equinor under more pressure than Shell to set targets for all emissions, thanks to investors who supported the Follow This climate resolutions

June 25th, 2019|


We thank all the investors who supported the Follow This climate resolutions at BP and Equinor, in particular the majority of the biggest Dutch investors (table above).

All emissions

Thanks to these investors, the boards of BP and Equinor received a strong signal to assume responsibility for all their emissions, including […]

BP Bosses Get Public Grilling on Climate From Largest Investors

May 29th, 2019|

Bloomberg | 21 May 2019

BP Plc lined the road leading to its annual shareholder gathering in Scotland’s oil capital with hoardings touting investments in renewable energy. Inside the meeting, there was a fierce debate on whether the energy major was telling the truth.

About 99% of BP’s shareholders passed a resolution […]

Oil giants face shareholder pressure to act on climate emissions, set stricter greenhouse gas targets

May 21st, 2019|

Deutsche Welle | 15 May 2019

Investing in a major oil company might not chime with change-the-world promise, but it’s the approach advocated by a Netherlands-based group of activist shareholders. And it’s an approach that has put a resolution calling for ambitious emissions targets on the table at BP’s annual general […]

City investors push for BP to be more open on climate change policy

May 14th, 2019|

The Guardian | 14 May 2019

A coalition of major City investors have emerged as key players in forcing BP to be more transparent in how it fights climate change.

Investors holding just under a tenth of all BP shares, equivalent to more than £10bn in value at Monday’s prices, put their […]