Het zijn vaak de experts en de insiders die ontwrichtende innovatie (disruptive innovation) ontkennen. Hier zijn een paar voorbeelden:

“Airplanes are interesting toys but of no military value.” Marshall Ferdinand Foch, Professor of Strategy, Ecole Superieure de Guerre (1904)

“I do not believe the introduction of motor-cars will ever affect the riding of horses.” Scott-Montague, Parlementslid Verenigd Koninkrijk (1903)

“There is no reason for individuals to have a computer in their home.” Ken Olsen, CEO Digital Equipment Corp (1977)

“I think there is a world market for maybe five computers.” Thomas Watson, chairman of IBM (1943)

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” William Orton, president of Western Union in internal memo (1876)